To segue beautifully from my earlier post today, an Apple/consumer story right in the heart of Sydney’s CBD.


I walked by this sign as I was entering the Apple Store on George Street after an appointment with one of the geniuses. If you didn’t know what happened, I dropped my iPhone in water and unfortunately I just have to wait for it to shut down. So far it seems fine, although it can be troublesome when trying to charge.

I noticed a few people, but not too many, queuing outside the store. The message on the board- organised by Youtuber Dave Lee- states that they are building ‘the worlds longest line’ and to join the queue you need to head to the Facebook group ‘We Are Making iPhone Great Again’.

Sadly, I cannot find the Facebook page.

It reflects what I was saying in my most recent post The Biggest Insult is to be Considered Normal, with the trend of queuing outside of our favourite stores for hours or even days for the latest product. It seems this time round people wanted the glory of being first without the effort. 

Is this a sign that people are less interested in being the first for a product that millions will inevitably buy, or that consumers want the glory without the commitment?

Featured Image: @lukehopewell

7 thoughts

    1. I agree it’s expensive, however I’m not sure if I could live without a smartphone. I definitely could wait until the queues go down though!

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